Since 2013, the company's tagline has been In Search of Incredible.

Heart Touching (2003–2009) and subsequently Inspiring Innovation Persistent Perfection (2009–2013). Īs its marketing taglines, Asus has used Rock Solid. Only the last four letters of the word were used in order to give the name a high position in alphabetical listings. According to the company website, the name Asus originates from Pegasus, the winged horse of Greek mythology.

The company is usually referred to as ASUS or Huáshuò in Chinese ( traditional Chinese: 華碩 simplified Chinese: 华硕, literally 'Eminence by the Chinese' ). Īsus has a primary listing on the Taiwan Stock Exchange under the ticker code 2357 and formerly had a secondary listing on the London Stock Exchange under the ticker code ASKD. Asus appears in BusinessWeek 's 'InfoTech 100' and 'Asia's Top 10 IT Companies' rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of $1.3 billion. The company is also an original equipment manufacturer (OEM).Īsus is the world's 5th-largest PC vendor by unit sales as of January 2022.

Its products include desktop computers, laptops, netbooks, mobile phones, networking equipment, monitors, wi-fi routers, projectors, motherboards, graphics cards, optical storage, multimedia products, peripherals, wearables, servers, workstations, and tablet PCs. ( / ˈ eɪ s uː s/, / eɪ ˈ s uː s/, / ɑː ˈ-/, / ə ˈ-/ Chinese: 華碩電腦股份有限公司 pinyin: Huáshuò Diànnǎo Gǔfèn Yǒuxiàn Gōngsī stylised as ASUSTeK or ASUS) is a Taiwanese multinational computer and phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Wàh sehk dihn nóuh gú fán yáuh haahn gūng sīĪSUSTek Computer Inc. ASUS Computer Stock-share Limited Company

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